How To Choose A WordPress Theme (2021)

WordPress Themes for the Year 2021: The Best Free and Paid Themes

Guide to Choosing a WordPress Theme

You’ll learn how to choose a WordPress theme for your company the right way in this tutorial. When selecting WordPress themes, it’s important to know what to search for and how to make the best decision. In this comprehensive tutorial, you will learn about all of the factors you should consider before selecting or purchasing a WordPress theme. This document is intended to serve as your go-to checklist for selecting WordPress themes in 2021.

WordPress makes use of a template system, which is referred to as a themes system. There are several distinct types of themes that you should be familiar with. The most difficult aspect of everything is getting started, especially if you don’t have a clear picture of what you want to achieve. When you first establish a website, the WordPress theme you choose quickly becomes one of your most valuable assets. With thousands of WordPress themes available on the internet, it’s likely that you’re having trouble deciding which one to use. So, how do you go about choosing the finest WordPress theme for your needs?

Some themes have a beautiful look but lack in utility, and others are the polar opposite of this. You’re probably thinking if it’s possible to find the best WordPress theme for someone who is just starting off. Fortunately, our guide can assist you in picking the best WordPress theme for your needs. After reading our tutorial, you will be able to select the most appropriate WordPress theme for your website and establish a solid foundation for it.

What is the best way to choose a WordPress theme?

Following that, we’ll walk you through some of the factors you should think about when selecting a WordPress theme for your website.

The first question to ask is what the objective of your website is.

In what way does your website provide a purpose?

Develop an understanding of the purpose and goal of your website. To get the most out of your theme, it must be relevant to your objective.

Creating a blogging website, for example, necessitates the use of a beautiful typography and improved readability in a theme selection process. If you’re building a portfolio, an image-centric theme that displays the photographs in an appealing manner is your best bet. Similar to this, if you’re building an e-commerce website, you’ll want a theme that makes buying and selling items simple

How would you describe the personality of your website?

Blossom Feminine Pro WordPress Theme is a feminine WordPress theme for women.

When selecting a theme, you should take into account the personality of your website, just as you would when selecting a purpose.

For a fitness website, you’ll want a theme that’s built to last, with lots of hefty layouts and picture grids. For a business theme, you’ll want something that has a professional appearance, such as Rara Business Pro. In the same way, when looking for a beauty shop, go for a feminine website such as Blossom Feminine Pro

A lightweight theme with a fast loading speed is recommended.

Theme that is lightweight and has a fast loading speed

You don’t want a theme that’s overstuffed with options and features. This will have a negative impact on the overall performance of your website. This will increase the time it takes for your page and website to load. This is an immediate turn-off for your visitors, and it will cause them to quit your website immediately.

The results of a recent study suggest that even a single second delay in page loading results in an 11 percent reduction in page visits and an almost 7 percent reduction in page conversion rate. Furthermore, Google has included the loading speed of a website as a criterion in determining how well it will rank in search results.

Select only the themes that include the functionality that you require.

To check the theme’s performance, copy the sample URL and paste it into a performance testing tool such as GTmetrix. You may find out about the CSS lines, bad requests, and other information pertaining to the site’s loading speed in this section

A design that is both clear and appealing

The appearance of a website is critical to the majority of internet marketing tactics. A study was carried out in order to establish the impact of web design on the overall performance of the website. According to the findings of the survey, out of all the variables that caused visitors to abandon or mistrust a website, 94 percent were related to design, with only 6 percent being related to content or functionality.

In a comparable survey, 38 percent of the total visitors abandoned the website because the layout was unpleasant to them, according to the findings.

  • The following were the most often mentioned design-related flaws by the visitors:
  • The site’s complicated arrangement necessitates the use of a GPS device.
  • There is no or just limited navigation support.
  • Design flaws or poor color selection
  • Page loading time is excessively long.
  • Prints in small sizes
  • Texts that are clogged
  • Unsatisfactory search index

From this, we may infer that no matter how useful or original your content is, your website will not perform well if it does not have an appealing design.

You must provide your visitors with a clear and straightforward website if you want to have a successful online business. The website should be simple to navigate and free of any glitches. It must have a visually appealing design, as well as the ability to include the appropriate amount of sidebars and widgets.

Your theme must provide you with a design that is appropriate for your aim. It should not make any concessions in terms of simplicity and usability. The presentation of the concept should not be overly convoluted. Your site visitor must be able to locate the material quickly and simply.

Budget (number five)

You should expect to pay between 70 and 150 dollars for a high-end theme. A one-time investment that provides endless customization choices, user-friendly features, an easy-to-use administration panel, and much more..

Use free WordPress themes to get started if you are a newbie or just want to get a feel for the platform. There are a plethora of free WordPress themes to choose from on the internet.

Free themes, on the other hand, are prone to a variety of technical difficulties. They don’t have many features or functionalities, to be honest. There are only a few solutions that are user-friendly. Furthermore, you will not receive any updates or technical support when using a free WordPress theme.

Check out these 7 compelling arguments for using premium WordPress themes rather than free one.

Different Types of Licensing

WordPress is distributed under the GNU General Public License. The GPL license is also applied to the majority of the themes and plugins. With this license, you have the freedom to customize the WordPress code to meet your specific demands and requirements.

Responsive Design (also known as adaptive design)

Mobile phones are responsible for a significant portion of website traffic. According to the Adobe Cyber Monday sales data, cellphones contributed for 33 percent of overall sales on the day in question. Based on this information, we can predict that smartphones will continue to rise in popularity as devices for browsing the internet.

In order to accommodate this, your theme should have a responsive design.

A WordPress theme with a completely responsive design can make a significant difference. Your website becomes suitable with all types of browsing devices, including mobile phones, computers, tablets, and other similar devices. Using this function, your website automatically resizes and adjusts itself to perform seamlessly on a variety of screen sizes.

The majority of WordPress themes are now responsive by default, which is a good thing. Although some sellers code their themes with fixed layouts, there are still other sellers who do not do so. Your visitors will have an unusual experience as a result of this. They will not even bother to look through your material and will instantly quit your site.

As a result, if you want to increase traffic to your site while also increasing retention, you must choose a responsive WordPress theme.

Conduct a Mobile-Friendly test to see whether or not your website is optimized for mobile devices.

Cross-Browser Compatibility is a requirement.

Is your WordPress theme designed with a responsive layout in mind? Great! However, it should be compatible with all web browsers. Check to see that the theme looks good and functions well across all major browsers, including Chrome, Mozilla Firefox, Safari, Internet Explorer, Opera, and others, before releasing it.

With a responsive design and cross-browser compatibility, your website will be accessible to users using any device or browser on the market.

Support for Plugins

As previously said, plugins are a collection of code that you can add to your existing WordPress theme to make it more functional. The addition of plugins improves the overall performance of your theme. It also increases the convenience of the user while simultaneously boosting the functionality. There are a plethora of free and premium plugins available on the internet, including the WooCommerce plugin, Contact Form 7, MailChimp, and a plethora of other options.

The plugins must, however, be compatible with your theme in order for them to function properly. Consult with the developers to ensure that this is true.

Be Prepared to Translate

You may wish to have your website available in more than one language in addition to English. A multi-language website would improve user convenience and will be able to entertain visitors from all over the world.

Your WordPress theme must be translation-ready in order to accomplish this. WordPress Multi-Language (WPML) plugin should also be supported by the theme.

Page Builders are the eleventh category.

Page builders allow you to create a website with any layout and style you want by simply dragging and dropping elements onto the page. With page builders, you may develop completely unique layouts.

Many premium WordPress themes include page builders that are easy to use. However, if your theme does not include a page builder, make certain that it supports the most commonly used page builder plugins for future reference before proceeding.

Search Engine Optimization (SEO) Integrated

According to a research, the top five search engine results receive approximately 68 percent of all organic traffic. If you want to see an increase in traffic to your website, you must make sure that your site is in those first five search results. The most effective method of accomplishing this is by using a WordPress theme that includes built-in SEO-friendly coding.

In addition, you should include the essential keywords, internal/external links, tags, and breadcrumbs on your webpage. These characteristics will assist your website in climbing the search engine rankings.

This feature is already included in the majority of premium WordPress themes. You should be aware of it on your own.

Call-to-Action Buttons on a variety of pages

If you want to increase the conversion rate of your website, you must make it easy for your users to interact with your site. Multiple call-to-action buttons are a simple and effective approach to accomplish this. The ongoing encouragement to purchase your product, subscribe, or schedule an appointment will keep your visitors coming back to your site! The higher the number of call-to-action buttons you are able to include in your theme, the better it is for your conversion rate.


Even if you are content with the default look for the time being, there is a good chance that you will wish to alter your theme in the future.

The majority of the themes include a sufficient number of customization possibilities. With these options, you should be able to customize the look and feel, as well as the content, to your liking. With a variety of colors and fonts, as well as navigation and typography, widgets, sidebar layouts, transition effects, animations, and other features, the theme should be adaptable.

Your best bet is to use a theme that is compatible with the WordPress customizer.

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